
Essential Steps to Winning in 2026 & 2028
David Pepper in conversation with Barry Nolan on
June 3, 2025

Overview:
David Pepper emphasized that 2026 is a historic inflection point in the fight for democracy. It’s not just about winning seats—it’s about halting authoritarian drift, restoring democratic norms, and rebuilding long-term competitive infrastructure across all 50 states.
Essential Steps Proposed:
Treat 2026 as Part of a Long-Term Fight
-
Frame 2026 as a continuation of John Lewis-style democratic resistance.
-
Push back against creeping "competitive autocracy" like Hungary’s under Orban.
Engage Beyond the Ballot Box
-
Mobilize year-round via vote-by-mail registration, local action, and peer-to-peer influence.
-
Leverage trusted non-partisan networks for democratic outreach.
Compete in Every District
-
Run candidates everywhere—even in deep-red areas—for visibility, accountability, and organizing capacity.
-
Support underdog candidates via crowdfunding (e.g. Blue Ohio model).
Support Authentic Local Candidates
-
Recruit candidates who can speak credibly to rural and working-class voters.
-
Invest in training, visibility, and infrastructure for local races.
Modernize Messaging Channels
-
Shift away from TV ads alone—engage voters via social media, podcasts, creators.
-
Use data to target and tailor messaging, especially to young and disaffected voters.
Create Friction Against Extremism
-
Use organized outreach (calls, emails, public protests) to expose GOP extremism and erode support.
Expose Trump’s Corruption
-
Highlight the corrupt billionaire alliances and Trump’s history of self-dealing.
-
Show how that corruption harms regular Americans.
Capitalize on GOP Policy Failures
-
Spotlight unpopular Republican policies (e.g. school vouchers, FEMA/NOAA cuts).
-
Localize the impact: school closures, storm recovery delays, and insurance hikes.
Warn About Surveillance State Overreach
-
Educate the public about aggressive data collection (e.g. DOGE, Palantir).
-
Frame it as authoritarian creep and a civil liberties issue.
Use 2026 as a Democratic Reset
-
Midterms under unpopular presidents historically favor the opposition—2026 is our moment to reclaim ground.​​